Hyatt appointed Ogilvy as global lead agency for its guest loyalty program, World of Hyatt.
“World of Hyatt is grounded in listening and as the demand for travel returns, we are more committed than ever to understanding our guests’ and members’ needs in order to deliver personalized care, distinct experiences, and tailored content that meets them where they are,” Hyatt vp, global marketing Gretchen Kloke said in a statement. “Working with Ogilvy will enhance our ability to reimagine member experiences, with a unique combination of creativity, brand building, and an innovative data-driven approach to loyalty programs.”
Ogilvy will be responsible for the strategic development and creation of World of Hyatt’s member communications, promotions, and program enhancements. Led out of Ogilvy’s New York office, the Ogilvy team servicing the account will bring together capabilities across customer insights, commerce, customer engagement and acquisition, digital product innovation, CRM and customer engagement and acquisition.
“Hyatt understands that creating thoughtful, rewarding, and delightful experiences for its guests and members requires a continuous understanding of the rapidly evolving needs and desires of travelers today,” Ogilvy Experience North America president Rajesh Midha said in a statement. “Our team is looking forward to bringing the power of Ogilvy’s creative network combined with our technology and data capabilities to deliver compelling programs that reflect the people, places, and experiences at the heart of their lives.”
The appointment follows a series of recent wins for Ogilvy, including winning global brand strategy responsibilities for Enterprise Holdings last week and being appointed global creative agency of record for Absolut in March.