In case you missed it like we did, Adweek reported late Friday that Bank of America has handed consumer advertising duties to Hill Holiday following a review of its roster shops.
The Boston-based agency already handled various marketing duties for Bank of America, including for its private wealth management branch U.S. Trust and its wealth management unit Merrill Lynch. In September, the agency also launched a Christopher Guest-directed campaign for Bank of America’s Preferred Rewards program starring Billy Idol. Adweek states that, according to some estimates, Bank of America spends around $1.6 billion annually on measured media in the U.S.
Back in 2012, Bank of America selected a dedicated WPP Group team to lead its global creative, taking over for incumbent BBDO, with Hill Holiday also picking up several assignments at the time. Now it appears the agency also picks up part of what was formerly WPP’s assignment, although the precise size of the work shifting to the Boston-based agency remains unclear.