A source with direct knowledge of the matter claimed the changes resulted in an elimination of the project manager title, attributing that decision to a strategic refocusing of the agency’s resources. The IPG shop, like so many other agencies, has been looking for ways to streamline operations in recent months.
According to other parties, the decision resulted in the departures of approximately 35 employees, or less than 10 percent of the total organization. An agency spokesperson declined to comment.
This restructuring follows a series of layoffs at Hill Holliday’s Boston headquarters in April, when the agency parted with around five percent of employees in the wake of longtime client Dunkin’ Donuts naming BBDO as its agency of record.
That came around two months after an earlier round of layoffs at its headquarters, impacting 30 or more employees.
Hill Holliday has been expanding in other departments and picking up some new business in recent months. Telcom company Frontier sent its media and creative to the shop in April, with the first campaign debuting over the summer.
CFO/COO Scott Feyler and svp of diversity and talent management Julianna Akuamoah also came aboard in July.