Here’s a Quick Update on TBWA\Chiat\Day LA’s Client Status

By Kiran Aditham 


Since some have been inquiring, here you go. It’s been well over two months since word leaked out that Infiniti was reviewing its global creative agency partnership after spending 15 years solid with TBWA\Chiat\Day LA. From what we’ve been told by sources familiar with the matter, Chiat LA is not “dead in the water yet” but the review itself, if you need a refresher, could be a direct result of former Porsche North America COO Michael Bartsch’s appointment as VP of Infiniti Americas last summer. Our sources say that as of now, the pitch for Infiniti, in which Chiat LA is involved, is not yet over.

As for those tipster inquiries about Pepsi, sources in the know tell us that the beverage/snacks giant is “reorganizing” the way it handles its marketing between global and US. Again, we’ve been told that TBWA C\D still serves as agency for global work and also provides strategic guidance on US. Yet, all US advertising will now follow global, which wasn’t the case before, and US work will be more content-driven. What does that mean? Well, according to sources, PepsiCo is putting together a collective of companies that Chiat LA (i.e. Funny or Die) and production companies that will execute on smaller content-driven briefs. In case you didn’t know, TBWA C\D took over for BBDO on Pepsi back in late 2008 and ultimately created award-winning projects for the company including the “Refresh” project (which also involved Huge) from a few years ago.

We’re expecting to hear more as the day progresses. Stay tuned.