The hottest musical show of the season isn’t on the Great White Way … it’s on Madison Avenue!
But first, no great Broadway production is complete without a little backstory. In March, the Havas network announced that it would mash up its Havas Health and consumer health practices to create Havas Health & You, a new entity involving several thousand employees within a few different networks across the larger Havas Group.
Newly promoted CEO Donna Murphy told MM&M at the time: “We see the market moving across the whole health and wellness continuum. It’s not two different silos.”
So pharma brands and OTCs will now be bunched together, kind of like when Publicis and Omnicom did the same thing last year. Now get ready to tap your toes.
That wasn’t quite Hamilton-level, but it was intense.
Oh, and Havas doesn’t just want to help you. They also want to hire you!
The launch coincided with Global Wellness Day on June 10, and Havas also partnered with charity Save the Children so all of its agencies could sponsor their own child for a week.
Then there were the parties.
— Havas Health & You (@HavasHealthYou) June 12, 2017
Our main takeaway from this effort is that healthcare in America is like a big, weird-looking quilt composed of pieces that don’t really fit together, thereby leaving some gaping holes that pretty much anyone could fall through. And the medical professionals who spent tens of thousands of dollars going to school for this stuff really just want to do their jobs and serve the patients … by explaining the side effects of those medications they saw advertised on TV.
Havas Tonic made the videos. Now who was that Sinatra soundalike?!
Phil Silvestri, Managing Director/Chief Creative Officer
John Rea, Executive Creative Director/Art Director
Dave Hubbert, Creative Director/Writer
Andrew Kim , Digital Designer
Jordan Rich, Junior Designer
Denise Wilkinson, Project Manager
Tamal Mannan, Executive Producer
Lauren O’Driscoll, Producer
Cameron Lewis, Post Producer
Anne Camille Charpie, Business Manager
Hana Stopnicki, Production Intern
Peter Berthold, Animation Director
Abigail Kim, Motion Designer
DJ Shon, Motion Designer/Animator
Hanne Vaughn, Editor
Joe D’Amelio, Content Creator/Live Action
Theresa Notartomaso, Executive Music Producer
Original Score by Face the Music