RPA launched a new “Keep The Peace” spot promoting the 2018 Honda Odyssey minivan.
It opens on a pair of giant monsters terrorizing a city while fighting over a bus. A pair of soldiers soon hatches a plan, as one distracts the monstrous duo while the other pulls a lever cracking the street in half and tearing apart the duo.
That’s when the scene shifts to reveal it’s just the little monsters in the backseat fighting over a toy. Mom utilizes the Odyssey’s “Magic Slide” seats to separate fighting siblings and offers up another toy to keep peace. It’s not exactly a surprising reveal, but the initial action sequence should appeal to the backseat crowd while mom and dad see the appeal in such peacekeeping smart features.
The campaign also includes a 30-second “Now Boarding” spot running on Telemundo, Univision, and ESPN Deportes, a print component and a sweepstakes in partnership with Disney offering participants a chance to win a 2018 Honda Odyssey and a family trip to Disneyland.
“When kids are happy, parents are happy, so the goal of this new campaign is to communicate that the all-new Honda Odyssey has the connectivity, functionality, flexibility and fun-to-drive handling to keep everyone in the family happy,” Honda Marketing assistant vice president Susie Rossick told The Drum, in a statement.
Credits:
Agency: RPA
Client: Honda
EVP, Chief Creative Officer: Joe Baratelli
SVP, Chief Creative Development: Jason Sperling
SVP, Chief Production Officer: Gary Paticoff
VP, Executive Producer: Isadora Chesler
VP, Creative Director: Chuck Blackwell
VP, Creative Director: Ken Pappanduros
Sr. Art Director: Hide Konishi
Copywriter: Anthony Cardenas
Sr. Producer: Fran Wall
Production Coordinator: Elijah Jones
VP, Director of Business Affairs: Maria Del Homme
EVP, Chief Client Officer: Brett Bender
SVP, Group Account Director: Fern McCaffrey
VP, Group Account Director: Adam Blankenship
Management Supervisor: Jacob Gentry
Account Director: Jane LoSasso
Account Executive: Chris Varela
Account Executive: Cathlyn Gonzales
SVP, Group Strategic Planning Director: Christian Cocker
Associate Director Strategic Planning: Nargis Pirani
Associate Director Strategic Planning: Rich Bina
Strategic Planner: Cody Levin
Product Information Manager: Marco Fantone