Way back in January 2013, we confirmed rumors that West Coast-friendly GS&P was indeed opening a New York City office — and today the client behind its “first major account” approved the release of the news to the trades. That client is the classic Rupert Murdoch tabloid rag The New York Post.
The agency tells Adweek that the work will include “digital, out-of-home and experiential elements” and that it will debut next month. We’re not exactly sure what that will entail but we’re curious, because we’ve lived in New York for 12 years and the only Post ads we’ve ever seen were subway posters.
The win comes after a headlining shift in May that saw ECD Christian Haas leave the agency; his departure preceded the hiring of agency veteran Nathan Frank and his former partner Paul Caiozzo, who Adweek credits with the pitch.
On a side note, media analysts estimate that the always-unprofitable Post loses anywhere from $20 to $100 million dollars every year.