GS&P Founders Joke About Their Own Immortality

By Patrick Coffee 

Some readers tell us that this image has been “making its way” around the San Francisco offices of Goodby, Silverstein & Partners over the past week.

rich and jeff

It’s not just a joke, though it is obviously that–it’s a promotion for an event in which Jeff Goodby and Rich Silverstein will address Cannes audiences together for the first time in June.

The two will respond to “the most interesting and provocative” questions submitted by curious parties around the world. And while the joke stems from the fact that these two are now the longest-standing agency founders still “mak[ing] stuff people care about,” we feel like it might make for a compelling evening.

For example: is Alex Bogusky truly the ad industry’s last superstar? Now that Brazil is the new Sweden, who will be the new Brazil?!

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