GSD&M Undergoes Layoffs, Furloughs and Salary Reductions

By Minda Smiley 

GSD&M has implemented layoffs, furloughs and salary cuts across the agency in response to Covid-19 and the impact it’s had on companies.

“We are adjusting our business to meet the changing needs of our clients,” the agency said in a statement. It did not provide any additional information or state how many employees were impacted.

GSD&M is an Omnicom agency based in Austin, Texas. Recent wins for the shop include Capital One and Universal Parks & Resorts. It recently lost Popeyes’ creative account to Gut.


The cuts come a week after Omnicom CEO John Wren outlined a series of cost-saving measures the holding company is taking in response to the coronavirus pandemic, including furloughs and layoffs across many of its agencies.

Other Omnicom shops, including BBDO and DDB, have since undergone layoffs.

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