GSD&M Takes PetSmart to the Oscars

By Erik Oster 

GSD&M is launching a humorous campaign for PetSmart, entitled “Partners in Pethood,” with broadcast ads debuting during the Academy Awards.

The full-length versions of the spots were uploaded to the brand’s YouTube page yesterday. Both take a satirical look at how people treat their pets like they are their children. The tone and content should be familiar to anyone who has seen the classic 2000 Christopher Guest mockumentary Best in Show, which is hardly a surprise since Guest directed the spots. One of the ads, “Smoochie and Alamoochie” features a perennial cast member in Guest’s films, Jennifer Coolidge. The other spot, “Stanley is Five” stars Anna Faris as a dog mom throwing a fifth (or 35th) birthday party. Both ads are a lot better than the typical fare in the category, undoubtedly thanks in no small part to Guest’s talents. Here’s hoping GSD&M and PetSmart work with him again in the future.

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