Friday Odds and Ends

By Erik Oster 

-Swedish advertising agency Forsman & Bodenfors created this “805 Million Names” campaign, starring Zlatan Ibrahimović, pro bono for the World Food Programme (video above).

-YouTube to launch child-friendly app for mobile devices.


-Austin-based independent agency Drumroll hired Nicole Sanchez as account director.

-Big brands’ investments in Instagram video seem to be paying off.

-An online survey conducted by Ipsos found that 68 percent of smartphone users in the U.S. are worried about targeted ads.

-International media agency Out There, Inc. has been named media AOR for fashion brand Roberto Cavalli and e-commerce site Farfetch.

Adweek picks the top 5 ads of the week.