GSD&M Signs former CP+B MD Carter Nance

By Patrick Coffee 

Following a series of staffing changes earlier this summer, Austin’s GSD&M has signed CP+B veteran Carter Nance as its newest executive.

Nance will be SVP and chief client officer, effective immediately. In his new role, he will oversee management of all the agency’s clients including Southwest, Chipotle, Walgreen’s and Hilton and will report directly to CEO Duff Stewart.

Prior to this announcement, Nance spent nearly 16 years with the Crispin organization, joining the agency’s Miami office in 1999 after spending several years in accounts at Y&R. In his early years at CP+B, he led the Domino’s pitch and managed the agency’s relationship with the Coca-Cola organization when it produced work for Sprite and helped launch Coke Zero.


In early 2014, Nance was promoted to the managing director position along with Danielle Whalen, who retains that role at the agency’s Boulder headquarters. Both had been EVP/group account directors, with Nance handling Domino’s and VitaminWater. A Crispin spokesperson tells us that Nance left the Miami office “months ago” to move west.

Regarding the hire, Stewart writes:

“With an impressive background of successfully driving brands and the talent around him, there is no doubt Carter is an ideal fit for our agency. Not only has he mastered the art of account leadership, but he has a purpose-driven mindset and will be a great cultural fit, which is incredibly important to who we are as a community.”

Nance says he has “always admired GSD&M as an agency that builds deep, enduring platforms and ideas,” adding, “Now it’s my goal to work with the leaders at GSD&M to build a team of account people that continues to be invaluable to its clients.”

Stewart classified the earlier changes as part of an effort to “align our business with where we’re headed,” which we read as an increased focus on digital. No word on how Nance’s hire plays into those goals.

Nance recently co-founded Mission22, a campaign created to help combat suicides among U.S. military veterans; CP+B’s work on the project earned a Cannes Lions this year.