GSD&M Helps Make Smart Home Smarter for Lennox

By Kiran Aditham 

Austin-based, Omnicom-owned GSD&M has lent its services for Richardson, TX-based heating, ventilation and air conditioning parts brand Lennox with a spot that relies on a bit of projection mapping¬†wizardry to¬†show off home efficiency. The latest effort continues in GSD&M’s trend of computer-animated work for the brand, which also includes the quietness-promoting, dragon-infused spot below and in turn marks a 21-year working relationship between the two parties. Both efforts are part of a the #lennoxartproject, which promotes street artists who played a vital role in the ad campaign.

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