Last October, GSD&M launched a popular campaign for Southwest Airlines, positioning the airline as the perfect partner for wedding season.
With wedding season now on the horizon, GSD&M has brought back the “Wedding Season” pitch with a new campaign of that title. Choosing not to mess with success, the approach is largely the same as last time in “Weddings 2.0.” The spot shows a woman (who appears to be the same actress as in the last spot) humorously dancing at a series of weddings. “Southwest is having a sale,” says the voiceover, “because wedding season is getting started.” It’s a simple yet effective way to show how Southwest can help those faced with an overwhelming gauntlet of weddings to attend save a little bit of cash. The spot debuts tonight during March Madness broadcasts and will run nationally through May on CBS and Turner Networks, with supporting social media initiatives launching in the coming weeks.
“Southwest is an airline that knows exactly who they are – an airline with a heart,” Jay Russell, chief creative officer at GSD&M, said in a statement. “This campaign brings that heart to life and celebrates the employees and legendary low fares that grew the company.”
Credits:
Agency: GSD&M
Client: Southwest Airlines
Title: Weddings 2.0
Launch Date: 3/26
President: Marianne Malina
Chief Creative Officer: Jay Russell
Sr. VP/Group Creative Director: Brent Ladd
Group Creative Director: Lara Bridger
Creative Director/AD: Nikki Baker, Tim Eger
Creative Director/Writer: Leslie Shaffer, Tom Hamling
SVP Production: Jack Epsteen
Executive Producer: Marianne Newton
Senior Producer: Natalie Lum Freedman
Business Affairs: J.J. Gaines
Account Leadership: Adrienne Walpole, Amy Lyon, Kate Rutkowski
Project Management: Elizabeth Stelling
Experience and Insights: Jennifer Billiot
Production Company: Smuggler
Director: Jun Diaz
Producer: Alex Waite
Editorial Company: Beast Editorial
Editor: Sam Selis
Graphics: Beast
VFX Supervisor: – NA
VFX/Online: Jim Reed
Audio: Pony Sound
Engineer: Corey Roberts
Music Supervision: Hum Music
Music: Apache – Jump On It/The Sugarhill Gang licensed from Rich Clique Entertainment, Inc.; Poison/Bel Biv Devoe licensed from Universal Music Group; Funky Cold Medina/Tone Loc licensed from The Bicycle Music Company; Get Down Tonight/KC and the Sunshine Band licensed from Warner Music Group.