The Roy Awards are Stockholm’s version of the ANDY’s and ha ha this year their promotional materials are shockingly gross. They pulled someone’s eyeballs right out of their head to make this. Just kidding, the balls are probably props of some king. But, when you think of advertising as “The art of making people give away their eyes for 30 seconds”, this poster makes a little more sense.
Also, some advertising makes me want to rip my eyeballs out, so it’s a double win.
Advertising Agency: Le Bureau, Sweden
Creatives: Jonas Wittenmark & Tobias Carlson
Photographer: Erik Undehn
Retouch: Johan Rosenberg