Why should Bacardi hog all the spotlight? Grey New York has found a new chief marketing officer of its own in Jane Reiss, who has spent the last seven years at the City of New York’s official tourism, marketing & partnerships organization, NYC & Company. Reiss, who officially assumes the role of EVP/CMO at Grey NY effective immediately, served in the same role at her last gig, working on local/global tourism marketing outreach, retail, dining and entertainment marketing initiatives and leading biz dev teams for corporate partnerships with clients like AmEx, AT&T, JetBlue and Coca-Cola. Sounds like a busy job.
Now at Grey NY, Reiss will join the agency’s leadership team that president/CCO Tor Myhren and COO Michael Houston (her predecessor on the CMO position). Prior to NYC & Company, the exec spent nearly two decades at NYC full-service agency Margeotes Fertitta & Partners, last serving as managing director/partner.