Grey Hires Former BBDO Creative Peter Alsante as ECD

By Kyle O'Brien 

Grey New York has hired Peter Alsante as its latest executive creative director. Alsante comes to Grey from BBDO New York, where he led the creative team that produced the Cannes Lions-winning film “Evan” for Sandy Hook Promise.

“Peter joins us having made some of the industry’s most awarded work in recent times,” Justine Armour, chief creative officer at Grey New York said in a statement. “We’ve welcomed an enviable lineup of leadership talent in the past few months; I could not be more excited for what’s happening at Grey New York right now.”

At BBDO New York, where Alsante spent the past 16 years, he worked with brands including AT&T, FedEx, Snickers, Mountain Dew, Foot Locker and Thinx. Recently, he co-led the Home Depot pitch resulting in one of the agency’s biggest new business wins. Along with the film “Evan,” which helped propel BBDO to an Agency of the Year win at Cannes, he followed up for Sandy Hook Promise with other provocative spots, including this year’s “The Kids Are Not Alright.” Alsante also created the award-winning “Pedestal Project” for the Color of Change, the largest online racial justice organization.


Grey New York has lately invested in growth, recruiting talent throughout 2021, including Brandon Solis, executive director of social and connections; Tim Jones, chief creative officer, pharma; and Ron Lewis, group creative director, Grey Health and Wellness.