Grey Worldwide has won the Honk Kong Tourism board account. The agency snagged a three-year contract covering 18 global markets, which Adweek is estimating to be in the $50 million value range. WPP’s MindShare will handle planning and buying on the business.
Sorry, but Grey landing this one causes a chuckle to tickle my throat. Hong Kong is cemented in many minds as a mover and shaker, idea, creativity and savvy business oriented republic in comparison to China or well, lots of places. So, how is it that death star agency Grey landed the account? Hmmm… Their last agency of record was DraftFCB, so maybe the board is blinded by the multiple worldwide offices? If that’s the case, then in three years the tourism board will be signing up with McCann.