Greenlight Promotes Olivia Cole to Chief Operating Officer

By Erik Oster 

In the wake of its tenth anniversary this year, Dallas agency greenlight promoted co-founder and client services director Olivia Cole to the position of chief operating officer. In the new role, Cole will offer client service support across greenlight’s full client roster, which includes Gold’s Gym, La Quinta Inns & Suites, La Cantera Resort & Spa and Plum Yoga, while also managing direction on creative, production, media planning, agency profitability and human resources while continuing to report to CEO Erik Herskind.

“From day one, Olivia has been instrumental to greenlight’s success,” Herskind said in a statement. “I’ve never worked with an agency professional that gains client trust as genuinely and effectively as Olivia.  She has the gift of understanding what they want from their agency and then inspires the greenlight team to deliver it.”

Cole co-founded greenlight and has served as client services director since March of 2006, helping to build new business and existing relationships including the recent brand launch for BBQ pitmaster Will Fleischman and expanding roles with Gold’s Gym and La Quinta. She also led greenlight’s 2015 full agency repositioning initiative. Before greenlight she spent five and a half years with MD&A Advertising, rising to vice president, client services before leaving to co-found greenlight in March of 2006. While with MD&A Advertising she worked with clients including General Growth Properties, RED Development, Destination Hotels & Resorts and Galleria Dallas.


“Having been part of greenlight since its founding, my heart and soul are woven into the fabric of this agency; I’m honored to be considered such an essential part of leading greenlight into the next 10 years,” Cole said. “As COO, I realize that success means balancing the needs of the agency and in the end have a motivated staff, happy clients and a profitable company. My continued goal in 2016 is to uncork the culture of our agency, as I believe this is truly what matters in bringing great creative work to life.”