Google’s Love Story Written by First Time Writer

By Matt Van Hoven 

Google Creative Labs created the ‘Love Story’ piece we deemed the bowl’s best ad earlier today. Since we said it, it must be true. More specifically, Google Creative Labs copywriter Tristan Smith wrote the thing. It’s the VCU grad’s (May, 2009!) first-ever campaign, we’re told. Smith didn’t respond to an email &#151 maybe because he’s too busy reveling in the glory of it all.

That thing we said about the fake Google Story (Tiger Woods) being better than the real one &#151 yeah, not really.


Someone tells us Jeff Gillette and Robert Wong did the creative direction.

Update: This ad was art directed by Anthony Cafaro.

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