It’s official. Google has sealed the deal on its purchase of advertising online ad serving and management technology DoubleClick. for $3.1B. The EU has given that final thumbs up asserting that the merger would be unlikely to harm consumers.
Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, “We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users.”
Now don’t be afraid, alright? It’s all going to be a-okay.