With Halloween around the corner, Goodby’s launched the next iteration of its 626 effort, this time leaving the creepy hotel for a creepier asylum.
Like last year’s Hotel 626 effort, the doors to the site are open from 6pm to 6am. This time, though, visitors are greeted by a loony doc and have to choose between friends in life-or-death situations, administer electroshock therapy and endure various other forms of mindfuckery.
B-Reel once again joins the fray to handle the production, which now involves Facebook and Twitter whereby you can use Facebook Connect and such to pull your friend’s pictures to use in the site.
Of course, a webcam and mic are a must to experience Asylum 626, which Goodby tells us allows for cooperative play by giving your friends the chance to save your life by yelling into their microphone to distract an attacker. Additionally, the site uses webcam head tracking to track your head’s left and right movement as you dodge an attacker with a chainsaw.
The campaign promotes the exhumation of Doritos’ Black Pepper Jack & Smoking Cheddar BBQ lines. Seeing as it’s still daylight, we’ll have to wait a few hours to experience the whole spiel and the finale, which visitors can access via an “augmented reality marker” on the “undead flavors” of Doritos bags. As more of a Halloween fan than a Doritos one, I am nevertheless anxious for a little ECT to spruce up the evening.
Credits after the jump…
More: “Erik Vervroegen Takes CD Post at Goodby”
Agency – Goodby, Silverstein & Partners
Creative Directors – Rick Condos and Hunter Hindman
ACD/AD – Marc Sobier
Copywriter – Michelle Hirschberg
Art Director – Tim Semple
Executive Producer – Amanda Cox
Senior Producer – Margaret McLaughlin
Producer – Maggie O’Brien
Group Account Director – Nancy Reyes
Account Manager – Michael Crain
Assistant Account Manager – Patrick Larsen
Deputy Director Communication Strategy – Christine Chen
Senior Communication Strategist – Amanda Sklad
Planning Director – Ted Florea
Senior Brand Strategist – Dalynn Fortner
INTERACTIVE
Production Company – B-Reel
Director – Ted Malmros
CINEMA
Production Company – B-Reel
Editorial Company – NTropic
Editors – Nathan Robinson
Original Music – Headroom
Sound Design-Gino Nave