That IO ad we talked about loving yesterday? A reader was kind of enough to let us know that it comes out of the Globalworks agency. Check out another one of their reggaeton-themed spots above.
CEO Yuri Radzievsky founded the agency in 1999 as an agency that tackled branding, culture and technology in one swoop. In 2000, GlobalWorks joined with Liquid Digital, to form GlobalWorks Group, LLC. They have a division called HispanicWorks, which created these ads. That division is headed up by William Ortiz, a former Vice President of diverse markets, at JPMorgan Chase. Besides that, the agency asserts that they can handle almost any cultural communications from Hispanic to African American, Russian to French, Chinese to South Asian. Not bad. Clients include Cablevision, Chase, Citizen’s Bank, etc.