Global Hue Pivots from Detroit to New York

By Patrick Coffee 

global hue

As part of a shift that has been in the works for approximately one year, Global Hue (named “Multicultural Agency of the Decade” by Adweek in 2009) will move its core operations from Detroit to New York City.

Because of this change, a source close to the matter tells us that a series of layoffs hit the agency’s Detroit office today.


While we don’t have much in the way of specifics, we know that, moving forward, a vast majority of the agency’s team will be based in New York. Most of Global Hue’s senior managers had already made the move from Detroit before today’s announcement, and the NYC squad began working on accounts across the agency (not just those based in New York) some time ago in order to ensure that all clients would be comfortable with the transition.

The Detroit office will not close. It will simply operate as a smaller satellite office while New York handles most of the agency’s business.

For that reason, Global Hue found it necessary to significantly reduce its numbers in Detroit with plans to rehire appropriate staffers based in New York.

We have yet to confirm specific reasons for the change or determine which departments were most affected.

Updates, etc.