Rainey Kelly Campbell Roalfe/Y&R keeps it simple in its new spot for Marks & Spencer, including the title of the ad, “Mother’s Day Flowers.”
The agency lets the flowers do the talking, with a montage of roses, ranunculus, and orchids set to music, following the opening text of “This Mother’s Day.” It’s a continuation of RKCR/Y&R’s “Adventures In” campaign tailored to the holiday. Well-shot and edited, the 20-second spot features a convincing display of “expertly chosen, top quality fresh flowers.” The spot launches on national broadcast in the UK on Tuesday, March 10, almost two months ahead of the holiday (ensuring the brand preempts its competitors).
“We’re really excited to take the Adventures campaign to the next level by showcasing our beautiful bouquets for the first time on TV this Mother’s Day,” said Nathan Ansell, head of brand and marketing: Food, Plan A, M&S Energy, in a statement. “The stunning creative really highlights the quality of our flowers and we’re confident of record breaking sales as a result.”
Credits:
Creative Director: Mark Roalfe
Art Director: Chris Hodgkiss
Copywriter: Pip Bishop
Board Account Director: Anna Crabtree
Account Manager: Eileen Cosgrove-Moloney
Agency Producer: Alex Shillingford
Director/ Production Co.: Michael Roulier & Phillipe Lhomme – Food Film
Producer: Francesca O’Brien – Food Film
Editor: Bruno Herlin – Food Film
Editor: Bruce Townend – The Quarry
Post Production: MPC (Paul Brand – Producer, Marcus Moffatt – Flame Operator)
Sound Design: Parv Thind – Wave
Typographer: Tivy Jones
DoP: Michael Roulier