RKCR/Y&R Promotes ‘Mother’s Day Flowers’ for M&S

By Erik Oster 

Rainey Kelly Campbell Roalfe/Y&R keeps it simple in its new spot for Marks & Spencer, including the title of the ad, “Mother’s Day Flowers.”

The agency lets the flowers do the talking, with a montage of roses, ranunculus, and orchids set to music, following the opening text of “This Mother’s Day.” It’s a continuation of RKCR/Y&R’s “Adventures In” campaign tailored to the holiday. Well-shot and edited, the 20-second spot features a convincing display of “expertly chosen, top quality fresh flowers.” The spot launches on national broadcast in the UK on Tuesday, March 10, almost two months ahead of the holiday (ensuring the brand preempts its competitors).


“We’re really excited to take the Adventures campaign to the next level by showcasing our beautiful bouquets for the first time on TV this Mother’s Day,” said Nathan Ansell, head of brand and marketing: Food, Plan A, M&S Energy, in a statement. “The stunning creative really highlights the quality of our flowers and we’re confident of record breaking sales as a result.”


Creative Director: Mark Roalfe

Art Director: Chris Hodgkiss

Copywriter: Pip Bishop

Board Account Director: Anna Crabtree

Account Manager: Eileen Cosgrove-Moloney

Agency Producer: Alex Shillingford

Director/ Production Co.:  Michael Roulier & Phillipe Lhomme – Food Film

Producer: Francesca O’Brien – Food Film

Editor: Bruno Herlin – Food Film

Editor: Bruce Townend – The Quarry

Post Production: MPC (Paul Brand – Producer, Marcus Moffatt – Flame Operator)

Sound Design: Parv Thind – Wave

Typographer: Tivy Jones

DoP: Michael Roulier