As Global Citizen expands to reach wider audiences, Havas will be tasked with media buying and planning duties, establishing brand and media partnerships and enhancing those partnerships through measurement.
“Global Citizen enables people around the world to use media in meaningful ways through compelling content and engaging events,” Havas Media Group CEO Peter Mears said in a statement. “From signing petitions and tweeting to writing representatives, as well as attending events and sharing impactful content, Global Citizen helps create social change. It’s the perfect partner for Havas Media as we are committed to meaningful media actions to build meaningful brands.”
“With a history in measuring and building meaningful brands, we’re grateful and excited to have Havas Media Group on board to further our mission,” added Global Citizen vice president of global partnerships Stephen Brown. “Together, we’ll create a measurement methodology for our global brand partners to illustrate the incredible impact that we have around the world.”
Havas Media has already helped Global Citizen establish brand partnerships, according to a press release. Michele Anthony, executive vice president at fellow Vivendi company Universal Music Group, is a Global Citizen board member.
The size of the account is unclear. Global Citizen has more than a million followers on Twitter, but had no spend on file in Kantar Media’s database.
The news follows Puma sending its $300 million global media account to Havas last October.