Gerry Graf, Rob Reilly, and Other Top Creatives Fast-Forward to 2050

By Patrick Coffee 

The deadline for entry in the 2015 AICP Show and AICP Next Awards, hosted and promoted by the Association of Independent Commercial Producers, is next Friday, February 27th.

You probably knew this already.

You may, however, be more interested in the campaign created to promote the awards this year. It involves a series of short films — conceived by Rob Reilly, Gerry Graf, and Eric Monnet — in which five top creatives imagine what their own lives will look like 35 years from now.


First, a 70-something-year-old Graf shares the fact his kids think he’s a loser and pokes a little good-natured fun at David Lubars of BBDO (who did not participate in the project):

Next, CCO Tor Myhren of Grey recalls better times with the E*Trade baby and discusses some press writeups that sound suspiciously like AgencySpy comments:

Rob Reilly of McCann somehow managed to avoid prison, but his life doesn’t really look any more comfortable (and did you know he once worked for Burger King?):

Depending on one’s perspective, Tiffany Rolfe of co:collective turned out either better or worse than her contemporaries:

Finally, Ted Royer of Droga5 let himself go, but he still has a healthy appetite:

In case you missed it, work honored by the AICP will find a permanent home in MoMA’s film archive…and the deadline is next Friday.

Here are your credits:

Gerry Graf, Barton F. Graf 9000
Tor Myhren, Grey
Rob Reilly, McCann
Tiffany Rolfe, co:collective
Ted Royer, Droga5
Directed By Brian Billow of O PositiveCreative Concept
Rob Reilly, McCann
Gerry Graf, Barton F. Graf 9000
Eric Monnet, McCann

Grande/Morris Casting
Casting Agent: Faye Grande
COLOR Audio Post
Partner/Mixe: Kevin Halpin
Mixer: JD Heilbronner
Partner/Executive Producer: Jeff Rosner
Equipment Rental
Hello World Communications
Feature Systems
O Positive
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Production Supervisor: Christina Woolston

Editor on “Tor Myhren”: Charles Cusumano

Editor on “Gerry Graf”: Jason Macdonald
Editor on “Rob Reilly”: Justin Quagliata
Editor on “Tiffany Rolfe”: Nick Schneider
Editor on “Ted Royer”: Dan Aronin
Senior Cutting Assistant: Ryan Bukowski
Executive Producers: Corina Dennison, Crissy DeSimone
Producers: Malia Rose, Kendra Desai

Gerry Graf: Gene Ruffini
Tor Myhren: Jim Murtaugh
Rob Reilly: George Riddle
Nurse: Stevie Steel
Tiffany Rolfe: Marie Wallace
Ted Royer: Frank RidleyWebsite
Istros Media Corp.All films were shot on location at Droga5