GS&P Celebrates 25 Years of Photoshop for Adobe

By Erik Oster 

Goodby, Silverstein & Partners launched a new ad celebrating 25 years of Photoshop for Adobe, entitled “Dream On.”

The 60-second spot will make its broadcast debut this Sunday during the Academy Awards. “Dream On” is set to the Aerosmith song of the same name, and takes more than a few cues from the track’s lyrics. Celebrating Photoshop’s use in art, design and especially film, the spot is colorful, vibrant and overall a great demonstration of what the program can do. Given the content of the ad, and the ubiquity of the editing software in Hollywood, its placement during the Academy Awards couldn’t be more appropriate.


“It’s a tribute to the amazing creatives who have used this product and helped us evolve it and conceive of even greater uses,” Alex Amado, Adobe’s senior director of creative and media, told Adweek. “And we want to challenge the next generation of designers and artists and photographers and moviemakers to dream even bigger, and we’ll help them get there.”


Client: Adobe
Project: Photoshop 25th Anniversary – “Dream On”
Length: 60 seconds

Product: Adobe Photoshop

Agency: Goodby, Silverstein & Partners
Co-Chairman/Creative Director: Rich Silverstein
Creative Director: Adam Reeves, Patrick Knowlton, Will Elliott
Associate Creative Director: Sam Luchini, Roger Baran

Executive Producer: Tod Puckett
Producer: Timothy Plain
Director of Graphic Services: Jim King
Business Affairs Manager: Heidi Killeen

Account Director: Joel Giullian
Account Manager: Cassi Norman
Account Manager: Chelsea Bruzzone

Brand Strategy Director: Anne Faricy

Director of Communications Strategy: Christine Chen
Senior Communications Strategist: Joe Gruchacz
Communications Strategist: Victoria Barbatelli
Jr. Communications Strategist: Tara Hughes

Production & Postproduction

Director: Brady Baltezore, Mike Landry

Editorial Company: Rock Paper Scissors
Executive Producer: Angela Dorian
Producer: Cristina Matracia
Editor: Grant Surmi
Asst. Editor: Arielle Zakowski

Color: Chris Martin @ Spy Post

Graphics Company: eLevel Studios
Executive Producer: PJ Koll
Creative Directors: Brady Baltezore, Mike Landry
Producer: Luke Dillon

Artists: Nathan Shipley, Kyle Westbrook, Chad Ford, Jessica Gibson, Karim Fawzy, Jon Corriveau, Devin Earthman

Final Mix: Dave Baker

Photoshop Effects Artists: Sam Nordemann, Kleber Lacher, Philip Chudy