Geometry Global Promotes Two Higher-Ups to Run New York Office

By Kiran Aditham 


Geometry Global, the WPP-owned agency conglomeration that emerged from the ashes of G2, OgilvyAction and JWTAction, has promoted two of its EVPs to top posts.

Soche Picard, who has spent the last year at the agency as EVP/group account director, has moved up the ranks to managing director of its New York office while EVP/group account director Angela Burton now serves as SVP/general manager of the space.


Prior to her time at Geometry Global, Burton spent two decades at JWT, last serving as general manager of its New York headquarters. Picard had notable stints at major agencies as well; she helped launch the “Priceless” campaign for MasterCard while at McCann Erickson.

Geometry Global North American CEO Carl Hartman (who, as our tipsters noted, joined the agency in April of 2014) says in a statement:

“Both Soche and Angela are consummate professionals and will be a huge asset to our operation in New York. We are fortunate to have such accomplished leaders as part of our agency and tapping them beyond their current roles will help us make big strides on behalf of our New York operations.”

Picard will continue leading Geometry’s Team Unilever Shopper business in addition to her new responsibilities, and Burton will now work alongside North American leadership to implement technology solutions along with creating regional workflow.