GE Dreams of Electric Cars

By Michael Musco 

GE and BBDO attempt to save the world one electric car at a time in this latest spot entitled “Road Trip.”

The spot was filmed from an interesting perspective via a view from inside the car throughout and the tune (“I’m Glad I Hitched My Apple Wagon To Your Star” by The Boy Least Likely To) isn’t too shabby either. Pod stations, though? Tough sell. Does this mean that handicapped spots which we can’t park in will be joined by pod stations further depleting the general population of their public parking privileges?


With all that being said, you can definitely expect this type of technology merging its way into our every day lives. You can view full credits after the jump.

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Agency: BBDO

Client: GE

Chief Creative Officer: David Lubars

Executive Creative Director: Don Schneider

Head of Film Production, EVP: Regina Ebel

Art Director: Joel Rodriguez

Copywriter: Kevin Doyle

Agency Producer: Regina Iannuzzi

Music Producer: Rani Vaz

Production Company: Traktor

Director: Traktor

Editorial: Crew Cuts

Editor: Nate Taylor

Assistant Editor: Victoria Lesiw

Crew Cuts Producer: Michelle Bellaff

Music/Band: The Boy Least Likely To

Song Title: I’m Glad I Hitched My Apple Wagon to Your Star

Audio Post: Sonic Union, NY

Mix Engineer: Michael Marinelli