VaynerX and VaynerMedia’s Gary Vaynerchuk has launched a new production studio, Eva Nosidam Productions, to create non-traditional, consumer engaging content. The name, which spells Madison Ave. backwards, signifies the intent of the company—to be the antithesis of traditional advertising by creating ads that don’t feel like ads.
Maya Brewster-Dorian will lead Eva Nosidam Productions as chief production officer, reporting directly to Vaynerchuk.
The production house, based in the Long Island City neighborhood of Queens, New York, will create mini documentaries and branded series for social media, music videos, podcasts, augmented and virtual reality, events, guerrilla marketing and installations. The studio features fully equipped stages, equipment and post-production capabilities.
“As a modern storytelling and production company, Eva Nosidam Productions will create content that people actually want to watch,” said Vaynerchuk in a statement. “The name is the punchline—we really do intend to turn the industry on its head by rejecting yesterday’s Madison Avenue approach to advertising and unlocking what’s going on in culture for our clients.”
Brewster-Dorian brings over 20 years of production experience to the position and has been with VaynerX since last April. She previously founded Network Réseau, a facilitator company that connects brands with new ways to produce content. Her experience spans working for advertising agencies including Saatchi & Saatchi and J. Walter Thompson, to production companies such as Anonymous Content, Partizan Entertainment and RadicalMedia.
“What unites everything we do at Eva Nosidam Productions is the desire to create the most consumer-centric and culturally relevant content that truly resonates with people,” said Brewster-Dorian in a statement.