Gallegos United has a new head of strategy and planning, president and chief strategy officer Andrew Delbridge announced today.
Silvina Cendra, an agency veteran of seven and a half years was promoted to the role from her previous position as planning director. During her tenure at Gallegos United she has worked with clients including Comcast, Target, JCPenney, TurboTax and The Clorox Company. Cendra joined Gallegos United in March of 2011, following nearly a year and a half as associate director of brand planning for GlobalHue New York. Before that she spent over four years with Euro RSCG’s Puerto Rico and New York offices as strategic communications planning director and then strategic planning director.
“Silvina is an incredible talent who brings a unique blend of left and right brain thinking to deliver powerful insights, actionable growth-strategies and exceptional creative ideas to our clients,” Delbridge said in a statement. “She is the epitome of what it means to be culturally attuned and is arguably one of the leading authorities on how to harness the cultural shifts in today’s marketplace. We value her leadership and contributions and congratulate her on this well-deserved promotion.”
Cendra’s promotion follows Gallegos United taking over for Goodby, Silverstein & Partners as agency of record for California Milk Processor Board (CMPB) earlier this year.