Friday’s Illegal Ad: The Outback Isn’t for the Chic

By Kiran Aditham 

Saatchi & Saatchi Australia unveiled this two-minute advert for Toyota that features a border patrol which uses its rugged trucks to thwart “softies” who smuggle in items like Crocs, tofu, man purses and other hippie-dippie crap. Call it an episode of Outback 911; the spot shows that a hard rural life apparently can be made easier by driving rugged Toyota whips.


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