In a post on his blog, AdScam, George Parker wrote earlier this week that McCann New York could be facing the end. Parker later posted an email he received from Nina DeSesa, Chairman of McCann New York, who basically told him he was wrong.
First, Parker’s remarks: “Info late last night from a reliable AdScam source tells me that the shutters may come down very soon on McCann, New York!!! That’s fucking right. But think about it, the New York office has been a disaster longer than Enfatico has been in and out of business.” In the follow-up containing DiSesa’s rebuttal he’d write, “I always get at least two reliable sources…So, here is a condensed version of an email I got this morning from my good friend, Nina DiSesa, Head Honcho of McCann…”
DiSesa’s response: “The agency’s accounts are big and solid.” She then reminded Parker of the agency’s current work for brands like L’Oreal, Kohl’s, Unilever, ExxonMobil, Nestle, Verizon, General Mills, Glaxo, Novartis and others. “This business is cyclical, you know that,” wrote DiSesa. “We win some we lose some…The notion of it disappearing is ludicrous. It did make for ‘sensational copy’ though. It got my attention.”
Naturally, when a figure like Parker makes a claim that your agency is about to go under, you pay attention. It was wise for DiSesa to respond personally, as Parker would have taken a rep. to task for daring to bother him during an afternoon nap. Far be it for me to stir up nonsense, but it seems in this case, one queen beats two pawns. If you’re such “good friends” with DiSesa, maybe next time you’ll call her first, eh George?