Friday Stir

By Kyle O'Brien 

-Saxx underwear, which features a pouch for separation, is recommended by urologists for guys who have just had a vasectomy because of its testicular support. March Madness time is also when a high number of vasectomies take place, because men are able to stay immobile on their couch and watch basketball. The brand, working with Quality Meats, created a “VaSaxxtomy” registry to launch before the tournament.

Oksana Gonchar, creative group head of [isdgroup] agency based in Kyiv, shared a dispatch with Adweek about working during war.


-Within the span of a few days, Ukrainian production company Limelite’s executive producer Vlad Bolyelov’s life changed beyond recognition.

-Santander has consolidated its media buying under one roof and named dentsu international its agency of record for the European and U.S. markets.

-Pokémon Go creator Niantic Labs is acquiring augmented reality firm 8th Wall in a quest to build out its platform for developers to produce their own AR games.

-An animated band is the hard-rocking centerpiece of a music video-style spot from Sydney-based Milk + Honey for Rosemary Health.

-A creative commerce campaign from Kleenex at Target and VMLY&R Commerce called “Tissue Sessions” features box designs created by up-and-coming women graphic designers with a passion for inclusivity, diversity and sustainability. It’s promoting them through social influencers including Always Melissa, Carnations & Lace and Kam Explains It All.