The Advertising Producer Helping Ukraine's War Effort

Vlad Bolyelov, Limelite's executive producer and managing partner, shares how life has changed in the first weeks of the Russian invasion

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Right up to the moment their country was invaded, the team at Ukrainian production company Limelite was still preparing for a shoot, with a group ready to head to the airport to fly out. Those plans were disrupted, however, when Russian troops began crossing the border. They never got to their flight. Taxi drivers refused to take them, fearing for their safety, as the bombs began to fall.

Within the span of a few days, Vlad Bolyelov’s life has changed beyond recognition.

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