-A wine from Mendoza, Argentina appeared on one of the latest Call of Duty maps, and that generated buzz on social media and within the gamer world. Argentinian agency The Juju decided to run with that, so it partnered with Anfibio Vineria to produce “Wine of Duty” directly from Mendoza—the first wine born in the virtual world.
For the introduction of Wine of Duty, The Juju launched an audiovisual piece that blurs reality with the gaming world.
-Now that it’s blowing up on TikTok, Adweek took a look back at the “Little Lad” who likes berries and cream, and how the iconic ad was made.
-McCann London chief executive Sheryl Marjoram is set to relocate to her homeland of Australia to take up a role at DDB.
-For the latest installment of Open Plan, Leeann Leahy, CEO at Portland, Maine agency VIA talks about the importance of being in the office at least part of the time, hiring talent remotely and working towards a more equitable structure and staff.
-Cannes Lions has revealed the ad industry’s top performing creative talent as part of its annual global rankings.
-Luggage brand Rimowa enlisted its brand ambassadors, including LeBron James and Roger Federer, as well as new additions like pop icon Rihanna and punk rock pioneer Patti Smith.
–Gavin Lester, partner and CCO at Zambezi, picked his 10 favorite album covers for Muse by Clio, and they include Bjork, Frank Zappa and the Pixies.
-California ski resort Squaw Valley has changed its name to a culturally more sensitive moniker, Palisades Tahoe. Salt Lake City agency Struck helped deliver the new branding that respects the indigenous Washoe Tribe with a concept called “Land of Legends” and a logo that features an eagle and both valleys of the resort.