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In fits and starts, people all over the world have begun to travel again. Getting to and fro, though, is not without its challenges given the spread of the delta variant and ever-changing travel restrictions.
In lieu of a full return to prepandemic behavior, luxury luggage brand Rimowa decided the timing was right to at least get consumers thinking about venturing off to new locales in its upcoming fall campaign.
“We’ve had to stay relatively quiet for nearly two years,” CMO Emelie De Vitis told Adweek.
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