Friday Stir

By Kyle O'Brien 

-Wunderman Thompson partnered with nonprofit 9/11 Day to create a public service campaign to commemorate the 20th anniversary of the attacks on September 11, 2001. The “State of Unitedness” campaign remembers the aftermath of the attacks, when people came together to focus on helping others, memorialize those who perished and celebrate first responders.

The Wunderman Thompson team, in collaboration with the 9/11 Day co-founders, brought together a group of 9/11 family members, first responders, recovery workers, survivors, veterans and Gold Star family members. Taking inspiration from the Tribute in Light annual memorial, one by one, the 23 speakers step into the spotlight to share the feeling of unity that followed 9/11.

-Unilever’s $3.3 billion media account has been retained by WPP’s Mindshare with an expectation that there will be a growth in focus on ecommerce.

Padma Lakshmi talked to Adweek about her endorsement of Imperfect Foods and its mission to reduce food waste from farm to table.

-In the latest Open Plan, Robb Wagner, founder of Los Angeles creative studio Stimulated Inc., talks about how he created a hybrid model for the workplace and put less emphasis on brick and mortar locations.

Celebrity Cruises is undergoing a brand refresh that will see its ships transform into luxury lifestyle-imbued floating destinations, highlighted in a new campaign.

-Two in five frontline workers are suffering with PTSD as a result of the pandemic, and U.K. charity Frontline19 wants to raise awareness of this crisis and offer help to health and frontline staff who are struggling with their mental health in a new campaign.

-This year, Adweek’s Podcast of the Year Awards are expanding to better represent this reality of modern audio content, adding seven new categories.

-As the NFL kicks off its latest season, Buffalo Wild Wings boosts its sports bar energy with a new good-time campaign.

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