-SunChips is airing its first national campaign in four years, “Be Your Own Wave.” The colorful spot utilizes the Frito-Lay brand’s wavy chip shape to feature artists and their individuality. The artists in the spot—featured through their Instagram handles—include viola player @thatviolakid, artist @erinmillerwray and performer @neonkeon. They are all highlighted with the vivid palette of SunChips bag colors.
The brand partnered with Eleanor, a Black female-owned production company, and worked with director, choreographer Ezra Hurwitz.
–Walmart has named Publicis Group as its lead $600 million media planning and buying partner in the U.S., consolidating its creative account in the process.
-Marketing technology group You & Mr Jones’ in-house agency Oliver has hired Jeffrey Gorder to take on the new role of chief growth officer for North America.
-Arby’s is getting in on the apparel swag trend, trying to make a splash with swimsuits, Hawaiian shirts, flip-flops and sunglasses inspired by its menu. So meaty.
–Bryn Attewell, the global executive creative director at WPP and Grey London, is joining Good Agency as its new creative leader.
-Wavemaker has named Spencer Koch as its new head of office alongside Mariel Cummins as group director, client lead, to oversee the Chicago arm of the WPP-owned media planning and buying agency.
-The Stabilo Boss pen has brought back its multi-award-winning “Highlight the Remarkable” campaign by DDB Düsseldorf with a focus on women who have brought about lasting change to the world.
-McCann Health Middle East and production company Feel Productions have pulled together an arresting cinema ad for Dubai Science Park, a leading science and healthcare business community in the Middle East. The uncomfortable film is meant to raise awareness of debilitating conditions and paralysis, and offers that there are ways to manage the conditions.