-A group of office workers recreate Michelangelo’s The Creation of Adam, a roadside paving crew assemble into Leutze’s Washington Crossing the Delaware, and a hospital staff birthday celebration becomes Leonardo da Vinci’s The Last Supper. These artistic scenes are played out in Zambezi’s new spot for Ultimate Kronos Group (UKG). The “Work of Art” campaign for the HR and workforce management company takes inspiration from three famous artistic masterpieces whose subjects and compositions come together in harmony, just like the workers creating them.
–Wunderman Thompson has hired Audrey Melofchik as CEO of its New York office, including Wunderman Thompson Health, which is being united with the rest of the agency.
–Nancy Reyes has been elevated from president to CEO of TBWA\Chiat\Day New York. She replaces CEO Rob Schwartz, who will now become chair of a newly formed TBWA New York Group—consisting of the Chiat\Day office, Lucky Generals New York and 180NY.
–Rebecca Routs, who worked with S4 Capital’s Firewood agency as senior account director across business initiatives for Google, has joined MDC Partners as its senior director for key client relationships.
-Budweiser has reunited its Clydesdale horse with its adorable puppy friend while incentivizing fans to get vaccinated before hitting the bars with friends again.
-Creative agency and Latinx youth media brand Remezcla, has launched a music program, New Calle, created in partnership with Jack Daniel’s. The program looks to empower the emerging Latin urban music scene through a new anthem featuring reggaeton artist, De La Ghetto, who invited up-and-coming artists from across the country to help give a voice to the growing Latin urban music scene.
-From Digiday’s Confessions series, a former agency director talks about the difficulties of being fired, struggling to get a job, launching a new project and motherhood all at the same time.