-Ogilvy India launched a “#StopTheBeautyTest” campaign for women inspired by real conversations with women who felt judged by narrow beauty standards (video above).
“In India when it comes to a woman and her beauty, she is at her most vulnerable when she is of marriageable age. Ninety percent of single women in India feel they are rejected for marriage because of their looks. We decided to intervene at this point, where the woman needs us most. For a young woman the journey of finding a life partner doesn’t have to turn into an ugly beauty test,” Ogilvy executive creative director Mihir Chanchani and senior executive creative director Zenobia Pithawalla said in a statement. “Staying true to the spirit of brand Dove, we worked with real women who were actually rejected on the basis of their looks but were brave enough to feature in our campaign as they wanted to do their bit to stop this beauty test.”
–Huge’s “Defund To Refund” initiative reframes the conversation around police defunding with an immersive storytelling platform showing through three true stories how redistributing police funds could have prevented police violence.
–The&Partnership is expanding to the West Coast with a new Los Angeles office.
–Hasbro is rebranding Mr. Potato Head as Potato Head. Naturally, a bunch of reactionaries suddenly care deeply about a brand they haven’t though about in years.
-As they diversify media buying strategy, DTC brands are moving ad spending to Snapchat.
-Entries are open for the Apex Awards, which honors healthcare marketing.