-Quick, what’s the #1 plant protein shake in America?! Yeah, we didn’t know, either. Apparently, it’s OWYN, which stands for Only What You Need. Anyhoo, they have some new ads with a couple of fun facts: 1) a ConEd power worker stars in the ads, and 2) the whole thing was shot in the corner of a Brooklyn gym. The campaign (which you can see in full here) comes from the agency BigEyedWish.
-Make sure that your UI doesn’t cost you $893 million, folks.
-Why are brands putting celebrities in the C-suite? Adweek mothership alum Diana Pearl explains.
–Amazon snaps up Uber marketer Omar Gurnah.
–Campaign US rolls out its Agency of the Year winners. Goodby Silverstein & Partners walked away as a big winner.
-Why the office is not dead yet.