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As protests against racism and police brutality continue around the world, brands are evaluating where they can make a difference. As protesters challenge institutions on how they address race, advocates are looking toward brands as a place to help drive society forward. From donations to public statements, corporations have entered the conversation about race, whether by choice or not.
For its part, Microsoft was unwittingly (and quickly) thrust into the spotlight after artist Shantell Martin posted an email from Adweek global agency of the year McCann’s M:United, the agency’s practice for the tech behemoth.
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