Friday Stir

By Kyle O'Brien 

-Optimum, a brand of Altice USA, has unveiled its new brand platform and marketing campaign. “Where local is big time,” highlights Optimum’s hyperlocal focus matched with its big-tech capabilities, and targets residential consumers and businesses. “Wrong Class” shows a woman teaching a class, poorly. “Investigation” finds a guy in front of a detective board just quoting cop shows. Both highlight the role Optimum plays in ensuring that people and businesses stay connected to what they need most. Optimum tapped its agency of record Publicis O1 to partner on the campaign.


-&Barr created a cute but powerful animated dog for Space Coast Credit Union’s (SCCU) new advertising campaign “Watchdog” that brings its iconic logo to life. &Barr partnered with Diamond View and Interference Pattern for video production and animation services.

-Simply Spiked Peach is bringing the flavor to Canada with the launch of a new Peach-flavored variety pack. The brand is inviting older generations to text the Ask Gen-Z hotline – 1-855-691-GENZ – for advice on adding the juiciest emojis to their text conversations while avoiding the unfortunate mistake of sending a poorly placed peach to friends and loved ones. The brand partnered with Citizen Relations on creative, Wavemaker on media and Volt on social.

-Financial institution Truist unveiled a new campaign, “Unstoppable Together,” highlighting those moments in life where having a knowledgeable and caring person beside you, helps you bring it all home. The platform and campaign was developed in partnership with creative partner StrawberryFrog.

-Red Nose Day, the fundraising campaign by Comic Relief U.S. to help end child poverty, returns for its 10th year on May 23. Celebrating a decade of life-changing impact, Red Nose Day has raised more than $370 million since it began in the U.S. in 2015. The funds directly support programs that empower children and provide food, shelter, health services and education, positively impacting more than 35 million children and young people to date.

-The latest episode of New York Festivals flagship content series, “Creativity from the Other Side,” finds NYFA 2024 executive jury president Javier Campopiano of McCann joining David Sable, vice chair of Stagwell, for a discussion of the dynamic landscape of branding in today’s world.