Friday Stir

By Kyle O'Brien 

-Ski maker DPS is so confident their skis provide a legacy, they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It—The DPS Will and Testament” campaign created by TDA Boulder positions DPS skis as not just a piece of sporting equipment, but a bequest to be passed down to the next generation.


-With the opening of its first custom-designed casino in Chicago Southland, Wind Creek Hospitality is shifting from being a regional presence to a national player in the gaming and hospitality industry. The company turned to Archer to develop a national campaign—the first of its kind for the brand.

-For agency Little Hands of Stone’s third and latest campaign for pet care brand Rover, the focus is comedically on the potentially thorny issue of how one’s friends and family actually feel about looking after someone else’s pet as a favor. The new national “Cone of Secrecy” campaign features three 30-second spots with real people wearing a pet care cone to hide their identities.

-Hyundai, in collaboration with Culture Brands, its African American marketing agency, has launched its multicultural campaign, “The Drop,” for the Santa Fe. The new campaign taps the popular sneaker and apparel shop BrandBlack and Director X. The campaign kicks off with the allure and buzz that encapsulates a sneaker drop.

-UPS, in partnership with AKQA, is introducing “UPSGlobal Reimagined,” a customer-centric digital experience designed to redefine the future of UPS in the evolving world of ecommerce. The app is a step towards a simplified and engaging mobile experience. AKQA focused on addressing the core needs of both shoppers and shippers, identifying over 50 essential features.

-Philips Avent, a baby products brand, unveiled its new brand positioning and campaign, “Share the Care,” to urge families, friends, and communities to rally around moms, providing them with the support they need to prioritize their well-being and self-care alongside their caregiving responsibilities. With a Times Square takeover and creative assets from LePub, the campaign launched in time for Daylight Saving Time.