-Abbott Elementary has been the star of awards season. In Philadelphia, the real-life Ms. Abbott has been debuting some content of her own. To commemorate Black History Month, Allen & Gerritsen client Visit Philadelphia, the region’s official tourism marketing agency, launched a new TV and radio spot featuring Ms. Joyce Abbott, Quinta Brunson’s sixth-grade teacher and the namesake behind the hit TV show. The spots, filmed at the Historical Society of Pennsylvania, are a way to promote Visit Philadelphia’s Little Free(dom) Library initiative.
-H&R Block partnered with creative shop and film, TV and commercial production company Piro to create a branded entertainment series to engage Gen Z during tax season. “Responsibility Island” is a short-form reality TV parody series that premieres today on The Roku Channel. It hits all the reality tropes.
-The One Club for Creativity and The 3% Movement have announced 34 young creatives from 16 countries as the latest winners in Next Creative Leaders, recognizing women, trans, and non-binary creatives on the rise. Now in its ninth year, Next Creative Leaders is a free portfolio competition that identifies, celebrates and gives a global platform to qualified creatives across all regions who are making their mark with both their work and a unique point of view on creative leadership that’s changing the industry for the better. See all the winners here.
-Cactus has developed a new spot for the North Carolina Education Lottery, “Stunt Doubler.” The spot imagines a scenario where one player finds an unusual way to contain his excitement at winning—by leaving it to his trusty stunt double.
-Indiana Farm Bureau Insurance (IFBI) recently launched its new “We’re Good” campaign by AOR Young & Laramore, which kicked off with a regional spot during Super Bowl LVIII in local markets in Indiana. The campaign highlights the simple and sometimes surprising insurance moments that everyday people experience, highlighting the company’s agents.
-Luggage brand Tumi and agency Grey are showcasing a commitment to technical innovation, beauty, design and effortless utility built for the multi-hyphenate consumer. Centered around Tumi’s newest product, the 19 Degree Aluminum Backpack, this campaign stars pro-footballer Son Heung-min.