–Taylor Swift has taken the biggest Time headline of the year, but for the second year in a row, American Family Insurance is partnering with Time to present the Time “Dreamer of the Year,” created to recognize an individual who works tirelessly to protect, restore and champion dreams, while inspiring others to pursue their own. This year’s recipient is Syd Kitson, an American real estate developer and former professional American football player, whose ambitious project, Babcock Ranch, is a sustainable, master-planned, solar-powered community in southwest Florida. To celebrate, Elite Media, a long-time creative agency partner for American Family Insurance, worked with Time and its Red Border content division to create a series of videos that spotlight Kitson and his project.
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–Nick Offerman has been seen sitting by a crackling yule log with a glass of Lagavulin Single Malt Scotch Whisky for a couple of years, but this year, the actor and DIY specialist is going Clark Griswold this season for the brand. In a spot Offerman is back at the whisky’s Islay, Scotland distillery, more determined than ever to make spirits bright this merry season in the latest installment of the “Lagavulin: My Tales of Whisky” series. In the comedy clip, Offerman goes overboard in his holiday decorating zeal, adorning every inch of the Lagavulin distillery in festive decor.
-Dive bar lovers, the Merry High Light is here, the ultimate neon tree. Molson Coors, in partnership with Phaedon (formerly ICF Next), wanted to honor Miller High Life’s 120th anniversary, so it created the Merry High Light, which draws inspiration from the vintage dive bar decor that has been iconic to the brand for 120 years. And now, you can bring that icon home for the holidays with the perfect table-top tree to have a merry little High Life. The tree is scented with sweet tobacco and comes with a hula tree skirt. Starting today, the Merry High Light will go on sale for $120 at millerhighlife.com/120th-anniversary.
@behr Need some PTO? 😓 Enter for a chance to win $2500 in Paint Time Off. To enter, follow @BEHR on TikTok, leave a comment with #WinBEHRPTO ♬ original sound – BEHR Paint
-According to a study by Wrike, 55% of millennials rarely use all their annual vacation days. As a result, many DIYers hesitate to start projects because they don’t have the time or funds. Paint brand Behr wanted to encourage people to take those deserved days, so they invented Behr PTO (Paint Time Off). The campaign, made in collaboration with creative agency TBWA\Chiat\Day LA, sought out DIYers across the US to share their best Out of Office messages on the brand’s four campaign TikTok videos – fifteen winners received $2,500 to complete their pending DIY projects.
-Luxury cars and luxury fashion merge with Innocean’s latest social campaign for Genesis. In the third year of the SUV Artist Series, Innocean USA has partnered with three digital artists to create a first-of-its-kind digital fashion collection. The collection includes CGI motion pieces, behind the scenes interviews with the global digital artists and an AR filter that lets consumers try on fantasy eyewear from the collection, all inspired by three cars: the Genesis GV80, the all-electric GV60 and the electrified GV70 model.
-Agency Decker continues its “Scratch Experts” campaign for Connecticut Lottery scratch tickets. The latest festive effort features two new felines in the lead roles that were enlisted to chat about the fun of scratch tickets during the holiday season. The spot, “Nice Antlers” knows the quest for the perfect gifts can be tough, but take some advice from the animals who love to scratch stuff, get your friends and family scratch tickets for the holidays.