The lost city of Atlantis is alive and well in the Bahamas resort of the same name. As the Atlantis resort celebrates 25 years, agency Zambezi has crafted a campaign that references the legendary city while shining a light on the resort’s many azure features.
The new integrated campaign from Zambezi charts the story of a young girl at Atlantis with her family. The film, directed by Agustin Alberdi, takes viewers through the girl’s experiences at the resort as she grows up, culminating in her meeting her partner and building new family memories and keeping important traditions alive and building new memories. The spot ends with a nod to the legendary Atlantis, stating “Explorers spent their lives searching for Atlantis, spend your life enjoying it.”
“We welcome guests back year after year,” said Marie J. Torres, chief marketing officer at Atlantis Paradise Island. “And one of the most rewarding things to see is that it’s not simply a vacation. We hear countless stories about how people met their spouses at Atlantis—and keep coming back for generations because of the lifelong memories they created.”
In the hyper-competitive travel industry, Atlantis Paradise Island remains a preferred destination in The Bahamas. With sustainability at its core, Atlantis recently completed multimillion-dollar upgrades, including a complete renovation of The Royal Towers, a reimagined Atlantis Casino, an array of new and vibrant Michelin chef dining options, and plenty more.
Gavin Lester, Zambezi chief creative officer said that learning about the resort’s family traditions and stories gave the team permission to highlight the extraordinary aspects of Atlantis, show that it’s world-class, and invite people to create new traditions.
An Atlantis print ad plays on the legend of the name.
The new work for Atlantis is a cross-media experience with video, social, digital and print in publications including Elle, Vanity and Travel & Leisure. Additionally, the campaign’s themes of discovery took over Las Vegas during Formula One weekend and is playing a key role in high-traffic areas during the holiday shopping season across the United States.
“True stories are inspiring,” added Torres. “We’re thrilled with how this work celebrates 25 years as the top destination in The Bahamas—and tells a compelling story at the same time.”