-PurposeBuilt Brands, makers of cleaning products, acquired the Green Gobbler line in 2020. Now, it’s launching its first national brand campaign and the first work from new creative agency partner Hanson Dodge, which was awarded the Green Gobbler brand earlier this year. “Let the Gobbler Get It” stars your friendly, neighborhood problem gobbler: the Green Gobbler. The Gobbler is a powerful “home nuisance negator” who gets the job done, no matter how nasty. He shows homeowners the relief that comes as Green Gobbler solves their problems in the safest, most effective way possible, so they don’t have to stare at their drains or beware of freaky shower serpents. As the Gobbler says, “I’m biodegradable, safe for pipes and guaranteed.”
-Duracell has two new agencies. Publicis-owned BBH USA is its new lead creative agency in the U.S. while VaynerMedia will handle its social marketing.
-To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open, the USTA worked with agency Trigger XR to create an AR lens inspired by tennis icon Billie Jean King.
-New video ad classifications introduced this March—designed to bring more transparency to what advertisers are buying—are struggling to take hold among publishers.
-To celebrate countless milestones, and ones to come, premium workwear brand Carhartt is launching new creative that pays homage to the legacies built in Carhartt over the last 135 years, while helping people forge their own histories. “History in the Making” looks at the future of work, how we are remembered, the legacies we leave and the impact we have on the world. Carhartt’s focus with the “History in the Making” campaign is to connect the brand’s heritage to what lies ahead. The campaign was developed by Carhartt’s in-house team and produced by Superprime.
-Topgolf is tapping into the power of hand expressions in the newest iteration of its “Come Play Around” campaign, developed in partnership with its creative AOR Anomaly. Introducing a cast of characters known as the “Hand Head Crew,” each person has a hand instead of a head to underscore the camaraderie that gestures build throughout the game of golf. To achieve the visual effect of hands for heads, Topgolf and Anomaly outfitted people in custom head gear, then layered on CGI in post-production to create textures and shadows for a more life-like look and feel.